As anyone who has bought a $50 bottle of Shiraz at Costco or a $200 wine refrigerator at Target can attest, wine has gone mainstream. For Wine Enthusiast Cos., a niche brand that rates wines, sells wine accessories and publishes an eponymous magazine, that is both an opportunity and a challenge. Having more people interested in the kind of products you sell is generally a good thing. But with wine generating interest among more consumers, more companies are going after the market as well, including giant retailers like Costco Wholesale Corp. and Target Corp. And they are selling things that were once the purview of specialists like Wine Enthusiast, such as climate-controlled wine cabinetry and hundred-dollar corkscrews.
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